Founder Spotlight
Kelsie
Co-Founder | Fashion Entrepreneur | Model & Influencer
Kelsie Folkersen is a fashion entrepreneur, model, and influencer with a deep understanding of modern style and brand storytelling. With years of experience in front of and behind the camera, Kelsie brings a refined eye for design, fit, and aesthetic—ensuring Adura Apparel blends luxury with wearability.
Her passion lies in empowering women through fashion that feels as powerful as it looks. Kelsie believes athleisure should elevate confidence, move effortlessly with the body, and make a statement without saying a word.
empowerment is woven into every piece.
Ayo
Co-Founder | Founder of Fayah Athletics & Streetwear
Ayo is the visionary founder of Fayah Athletics and Streetwear, a brand rooted in bold expression, culture, and strength. With a strong background in athletic and streetwear design, Ayo brings a powerful perspective on performance, functionality, and identity.
Her expertise ensures Adura Apparel is not only stylish, but built for real movement, real women, and real strength. Ayo’s commitment to authenticity and empowerment is woven into every piece.
ADURA
WE WANT YOU TO STAND OUT
celebrate strength, power, and grace.
ADURA exists to elevate athleisure and athletic apparel by redefining what movement looks like. Our mission is to craft pieces with creative cuts, distinctive details, and unique fits that empower women to move freely, feel confident, and transition seamlessly from workout to lifestyle. We prioritize comfort, versatility, and performance, so every piece is as functional as it is beautiful.
ADURA celebrates the strength, power, and elegance of the modern woman.
In a world that demands both resilience and style, ADURA creates more than clothing—it creates an experience of empowerment. Each piece is thoughtfully designed with innovative cuts, luxurious fabrics, and unique fits, ensuring you feel confident, comfortable, and powerful in every movement.
Our vision is to elevate athleisure, merging high-performance apparel with artful design and urban sophistication. ADURA is for women who embrace life on their terms—who move with purpose, dress with intention, and refuse to compromise on style or comfort.
Whether in the studio, on the street, or navigating city life, ADURA pieces are designed to adapt, inspire, and elevate—turning everyday movement into a statement of strength, beauty, and unstoppable confidence.
In a world that demands movement, resilience, and confidence, ADURA creates more than athleisure—it creates a lifestyle. Our pieces are designed to move with you, empowering your every step, stretch, and stride. Every garment embodies strength in design and elegance in motion, merging high-performance fabrics with bold, urban-inspired aesthetics.
ADURA is for the woman who owns her power, expresses her individuality, and embraces life with confidence. Our collection doesn’t just fit your body—it honors your strength, celebrates your beauty, and transforms everyday movement into an act of empowerment.
Urban, modern, and luxurious, ADURA is the intersection of style, resilience, and sophistication—crafted for women who are unapologetically strong, undeniably elegant, and beautifully unstoppable.